January 30th 2015 the first and last edition of All Under One Roof took place at Studio/K. All Under One Roof is the result of Concept56, a Jägermeister project that gave five youngsters the opportunity to organize a conceptual event completely in their own taste. Michael Mayer, Heleen Blanken and Orpheu the Wizard; three artists divided over three rooms. All Under One Roof revolved around these three artists, who played an all-night set in a room completely furnished to their own story as an artist. We intended to maintain the feeling of a regular club night, but with a larger focus on the artists themselves. During this project I was responsible for the artwork, developing the corporate identity and look & feel of the night.
KOFFIE is Maastricht's new living room. Both students and nine-to-fivers come in to get their daily caffeine shot, but KOFFIE is also the ideal place to get some work done. Joost's furniture and Maartje's coffee guarantee a homely and laid-back atmosphere. The two passionate black gold enthusiasts came up with the idea to start their own coffee bar when they realized that Maastricht lacked just the right place that combines good coffee and good atmosphere. Joost and Maartje gave the responsibility for the artwork to me. I was inspired by the beautiful and peaceful place that they built up and created for them an identity which reflects those qualities.
Labrig (pronounced like it's french: La Breesh) was founded by Brigitte Cobben. Her product: handmade quality t-shirts. Minimalism, durability and comfort are the concepts she started with and she turned them into exclusive items for the fashionable young and old. For Labrig I was responsible for the artwork, identity and I took care of the photography for the first collection.
Throughout 2010-2014 I made illustrations for a wide range of projects, both professionally and just for fun. Some were used for flyers and posters, others were printed on canvas. Shown here is a selection of my favorite illustrations from the past couple of years.
Over the years I've created logotypes and marks for recording artists, parties, blogs and fun. While creating a logo, I always follow a few steps to ensure that the final design suits the needs of the client. I believe that a good logo should be distinctive, practical, simple in form and, in most cases, be effective without the use of too much colour.