Huis van het Boek
bas de haan
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In The Hague, you'll find a hidden gem for book enthusiasts: 'Huis van het Boek,' which translates to 'House of the Book.'
The brand has been distilled to its core resulting in a self-explanatory (just like their name) logo that has given it a fitting, contemporary appearance.
In collaboration with Artur Schmal of Original Type we created a complete typeface with references to books.
The close-up of the letter 'K' beautifully reveals the hidden book.
The recreation of a typeface commonly used in Amsterdam's public transport system.
The grid inspired by the LED screens used for displaying messages, intrigued me.
Bas de Haan
A brand identity for Bas de Haan, a talented furniture maker known for his precision.
The logo, inspired by Bas' last name 'De Haan,' which translates literally to 'Rooster,' is based on a grid, symbolizing his exacting work.
A dynamic approach was taken to Bas's logo, ensuring its adaptability across various contexts, including print materials, while preserving its unique charm.
A monospaced typeface that draws its inspiration from a pixel grid, marrying precision with pixel artistry.
Working within tight space constraints forced creative thinking, which led to unique interpretations of some characters.